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How to Set Up a Facebook Business Page 2020 (For Your …
ll Your Homemade Crafts on Your Facebook Page
With its millions of users, marketing homemade crafts on Facebook might seem like a no-brainer. But among thousands of businesses vying for consumer attention, without a strategic Facebook marketing strategy, your homemade crafts business could go unnoticed. When marketing to potential consumers of homemade crafts, it’s important to grab their attention quickly — with high-resolution images and engaging videos of your craft products and your business — to inspire them to return to your page on a daily basis and click through to your website to buy.
Launch a stand-alone, e-commerce website or an e-store on the website of a retailer that specializes in homemade crafts, such as Etsy and Artfire. Facebook provides a range of tools that help you market products. Potential customers will be able to browse your homemade craft image gallery, make comments and share images of your products, but they won’t be able to buy anything without clicking through to an e-commerce website.
Open a Facebook account and set up a personal profile. Opening an account on the social networking platform only requires an email address, username and password. You’ll need to set up a personal profile to access Facebook’s Page features, advertising and marketing tools.
Launch a Facebook page, also known as a fan page. Follow the steps in your profile’s drop-down menu to set up the page, which allows you to name it, add a logo, and add business location and contact information.
Upload as many images of your homemade crafts as possible in your page’s Photo Album; this makes your page look like a hive of activity, which encourages users to stick around. In the page’s “Status” field, post images of new crafts, videos of craft demonstrations or happenings at your business location, updates such as upcoming craft shows, and sales and coupon codes to entice your fans to click through to your homemade craft e-commerce site.
Build your Facebook Page’s following of potential homemade craft customers by sharing it with your friends — and their friends — and asking for “Likes.” If you don’t have a large following, you can pay Facebook for targeted marketing to specific types of Facebook users — in this case, people who indicate that they are interested in homemade crafts. Facebook allows you to set affordable advertising budgets, which allows you to advertise within your means.
Keep your Facebook page’s fans engaged by communicating with them regularly. Regular communication engages Facebook users, especially those fans who “live” on Facebook. To build momentum, ask fans about their favorite crafts, and the products they enjoy buying or making, and offer tips. Offer a daily craft special, to encourage fans to visit your page and e-commerce site every day.
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Frequently Asked Questions About how to sell handmade items on facebook
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Handmade goods can be sold online via…
You can sell handmade products online through your own store created with a platform like Shopify, on third-party marketplaces like Amazon and eBay, with specialty websites like Etsy and Big Cartel, and on social media platforms like Instagram and Facebook.
Niche markets on the market for handmade goods
Jewelry, artisan perfumes, knit and crochet accessories, and other handmade products are some of the best-selling items on Facebook Marketplace. Seasonal Home Decor: Seasonal home décor on Marketplace sells better than regular home decor.
Making a Facebook Page: How to Do It…
Making a Facebook Page for Your Craft Business: Step-by-Step Instructions
- Log into your Facebook account.
- From the blue bar at the top of the page, click the down arrow on the far right hand side, then choose ?Create Page?.
- Choose the category for your business page.
The top 9 Etsy substitutes for crafts
The top nine Etsy substitutes for craft vendors